Features
Navigating Economic Choppy Waters
Tips on smooth sailing for the private practice
By Michael Patterson, DO, RAY MAYS
Insights From Industry
An interview with J&J Vision's Sandor Palfi on the economy's impact on the ophthalmic industry.
The Economy and Ophthalmology: An Academic Perspective
A program director and resident share their thoughts on the impact of a possible recession.
By JEFFREY SOOHOO, MD, MBA, Ryan Larochelle, MD
Refractive Practices: Steering Through a Down Market
Practical advice on how refractive surgery professionals can emerge victorious from an uncertain economy
By Karl G. Stonecipher, MD
Running a Cash-Based Cataract/Refractive Practice
Attention to care, personalized attention and a customer-oriented attitude are our cornerstones.
By Dagny Zhu, MD
The New World of Physician Recruitment
How to tip the scale in your favor and attract ophthalmologists in today's competitive environment.
By Corinne Z. Wohl, MHSA, COE, John B. Pinto
Six Steps to Strengthen Your Practice's Revenue Cycle
Use these best practices to improve patient care and achieve timely, accurate reimbursement.
By HEATHER WALTON, MBA, CMPE
I'm Looking Through You
UGH syndrome due to PC IOL tilt in the setting of long-standing iridodialysis.
By JILLIAN LIU, MD, PHD, CLAIRE WRIGHT, MD
Departments
Web Marketing Tips & Tricks: Pros and Cons of Google Ads
Utilize this popular search engine advertising method to convert website traffic into patients.
By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD
Spotlight on Technology & Technique
PROVIDING 'REAL-WORLD' VISION
By LOUIS PILLA, CONTRIBUTING EDITOR
Industry Insider
PHYSICIAN RECOMMENDED NUTRICEUTICALS' DR. ALICE T. EPITROPOULOS