Budgeting Your Marketing Plan

3 common strategies to determine the amount that’s sufficient for your practice.

Business 101

Using these tools can help you keep your practice on track.

Calculating Your Exam Costs

A step-by-step approach to assessing the cost effectiveness of the services you offer.

Cataract Surgery

Stay Home for Surgery

Coding Seminars

Sign-up time

Co-Management Crackdown

AAO calls for limited reimbursements.

Contact Lens Update

An industry leader shares his views on the state of the industry.

Courses for the CEO

Take a look at some ASCRS courses for your practice decision-maker — you.

Crash Landing?

Our income survey finds young doctors’ earnings are rising……while older doctors’ earnings are falling.

Glaucoma Update: New theories and strategies for your practice.

Billing Changes

Hiring a Web Site Developer?

Shop for competitive prices.

Historic First

Vision Restored to Collapsed Eye

Investing in your Practice

Cohesive marketing can yield healthy returns down the road.

Job Hunting?

Give yourself plenty of time.

Just Starting to Dispense?

Here’s how to increase patient awareness.

PRK versus LASIK

Two Procedures, Similar Results

Safeguarding Your Assets

What can you do to protect yourself from a market downturn?

Sleep Disturbance

Insomnia common in blind people

The Disposable Toric Lens Option

Spheres are no longer the only disposable contact lens for low astigmats.

Visual Aids For Your Staff

A little information goes a long way.

What are REITs?

This type of investment can give you a hedge against stock market fluctuations.

When Your Staff Has an Attitude Problem

Rectifying bad behavior can improve patient relations and enhance long-term profitability.

Y2K Cloud May Have a Silver Lining

Watch for investment opportunities abroad.