Features
How to Promote Your Glaucoma Practice
A well-rounded marketing strategy includes using both new technologies and tried-and-true options to target patients and physicians.
By Steven R. Sarkisian, Jr., MD
Attracting and Retaining Skilled Ophthalmologists
Tips for hiring in a growing practice
By Brandon Baartman, MD
Keeping Up With MIGS Technology
Enhance patient care and grow your practice by mastering new technologies.
By Matthew J.A. Brink, MD
Standalone MIGS in the Current Glaucoma Treatment Paradigm
Continued development is yielding additional options to safely reduce IOP.
By Naomi Gutkind, MD
Web Exclusives
Spotlight on Technology & Technique: Double Teaming Dry Eye
OptiPLUS adds radiofrequency to OptiLIGHT intense pulsed light.
By LOUIS PILLA, CONTRIBUTING EDITOR
Departments
Guest Editorial: Practice Success Lies in Continued Evolution
Implement a variety of strategies to see your business grow.
By Brian M. Shafer, MD
Real World Ophthalmology Corner: Expanding Your Options in Refractive Surgery
An overview of current surgical options and tips for optimal patient selection.
By Hyelin You, MD, Lisa M. Nijm, MD, JD
Industry Insider: Bausch + Lomb’s Dr. Yehia Hashad
Yehia Hashad, MD, discusses his role as chief medical officer and executive vice president of research and development.
Enhancing Practice Performance: Collaborate With Your Administrator to Tune Up Their Management Skills
Try these exercises to enhance professional and practice growth.
By Corinne Z. Wohl, MHSA, COE, John B. Pinto
Coding & Reimbursement: Is the Patient New or Established?
The payer's definition is crucial.
By Kirk Mack, COMT, COE, CPC, CPMA
Best Practices: Streamlining Surgery Scheduling
Surgery scheduling demands a systematic approach to ensure efficiency and accuracy.
By Laurie K. Brown, MBA, COMT, COE, CPC, CPMA, CPSS, LSSYB, Apryl McElheny, MBA, MSN, RN, CASC, CIC
Web Marketing Tips & Tricks: Pros and Cons of Creating or Managing Your Own Ophthalmology Website
Consider your goals when deciding whether to hire a website developer.
By Richard Zimbalist, OD, FAAO