How to Promote Your Glaucoma Practice

A well-rounded marketing strategy includes using both new technologies and tried-and-true options to target patients and physicians.

By Steven R. Sarkisian, Jr., MD

Attracting and Retaining Skilled Ophthalmologists

Tips for hiring in a growing practice

By Brandon Baartman, MD

Keeping Up With MIGS Technology

Enhance patient care and grow your practice by mastering new technologies.

By Matthew J.A. Brink, MD

Standalone MIGS in the Current Glaucoma Treatment Paradigm

Continued development is yielding additional options to safely reduce IOP.

By Naomi Gutkind, MD

Spotlight on Technology & Technique: Double Teaming Dry Eye

OptiPLUS adds radiofrequency to OptiLIGHT intense pulsed light.

By LOUIS PILLA, CONTRIBUTING EDITOR

Why Eye Care Should Be Part of Your Daily Routine

It is time to prioritize eye health

By Ashley Brissette, MD, MSc, FRCSC, Cynthia Matossian MD, FACS

Glaucoma Surgery and Its Effect on the Ocular Surface

Reduce medications with MIGS, bleb-related challenges and improving patients' quality of life

By Manjool Shah, MD, Beeran Meghpara, MD

Guest Editorial: Practice Success Lies in Continued Evolution

Implement a variety of strategies to see your business grow.

By Brian M. Shafer, MD

Real World Ophthalmology Corner: Expanding Your Options in Refractive Surgery

An overview of current surgical options and tips for optimal patient selection.

By Hyelin You, MD, Lisa M. Nijm, MD, JD

Industry Insider: Bausch + Lomb’s Dr. Yehia Hashad

Yehia Hashad, MD, discusses his role as chief medical officer and executive vice president of research and development.

Enhancing Practice Performance: Collaborate With Your Administrator to Tune Up Their Management Skills

Try these exercises to enhance professional and practice growth.

By Corinne Z. Wohl, MHSA, COE, John B. Pinto

Coding & Reimbursement: Is the Patient New or Established?

The payer's definition is crucial.

By Kirk Mack, COMT, COE, CPC, CPMA

Best Practices: Streamlining Surgery Scheduling

Surgery scheduling demands a systematic approach to ensure efficiency and accuracy.

By Laurie K. Brown, MBA, COMT, COE, CPC, CPMA, CPSS, LSSYB, Apryl McElheny, MBA, MSN, RN, CASC, CIC

Web Marketing Tips & Tricks: Pros and Cons of Creating or Managing Your Own Ophthalmology Website

Consider your goals when deciding whether to hire a website developer.

By Richard Zimbalist, OD, FAAO