Bausch + Lomb announced the US launch of Lumify Preservative Free redness reliever eye drops. The eye drops are the first and only preservative-free over-the-counter eye drops with low-dose brimonidine tartrate 0.025% that relieve redness of the eye due to minor eye irritations, the company said in a press release. 

According to B + L, Lumify and Lumify Preservative Free are the only over-the-counter redness relievers that selectively target eye redness and offer excellent results with a lower risk of rebound redness and loss of efficacy when used as directed.

Lumify Preservative Free is now available in single-use vials at most US retailers nationwide, including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon. The eye drops will have a manufacturer's suggested retail price of $26.99 and feature updated premium packaging consistent with Lumify, the company said. 

“Consumers often say how amazed they are at the difference our original Lumify makes to their eyes, with over 50,000 five-star reviews as proof,” said John Ferris, president, Consumer, Bausch + Lomb, said in the press release. “Lumify Preservative Free brings that same fast-acting formula to those with sensitive eyes—delivering a visibly brighter, whiter look in just 60 seconds.”