5 Key Takeaways
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1
Debra Phairas emphasized the importance of managing online reviews to build a positive digital reputation for ophthalmology practices.
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2
A 2025 RepuGen survey revealed that 73.28% of prospective patients consider online reviews when selecting a healthcare provider.
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3
Nearly 60% of survey respondents expressed greater trust in providers who actively respond to online reviews.
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4
Practices should assign a staff member to monitor their online reputation monthly and ensure contact information is accurate.
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5
Phairas provided strategies for counteracting negative reviews and highlighted the importance of proactive reputation management.
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