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Ophthalmology Management

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Social Media Hacks

CHATGPT: AI-ASSISTED BUSINESS MANAGEMENT

By: Dagny Zhu, MD, JASMINE MAHAJAN, BS, ARETHA ZHU, BS
Ophthalmology Management July 1, 2023 Vol 27, Issue July 2023 Page(s): 45, 46

Part two of our series on how to utilize this generative artificial intelligence chatbot

In our previous article, we explored the ways of incorporating ChatGPT into social media strategies (https://bit.ly/3qqydij ). This article aims to delve further into how ChatGPT can be integrated into your overall business workflow and development.

One example is DocsGPT, a ChatGPT-integrated tool recently created by Doximity that helps physicians in drafting documents such as appeal letters, which can then be sent through Doximity’s digital fax service (www.doximity.com/docs-gpt ).

This article provides additional use cases for ChatGPT and offers ways to optimize its potential.

OPTIMIZING CONTENT

In addition to generating content, ChatGPT can also assist in editing and optimizing user-input text. For example, ChatGPT can provide suggestions to improve patient communication, blog posts and more.

A recent study showed that ChatGPT can provide quality and empathetic responses comparable to human physicians.1 Using ChatGPT as an editor can help ensure that your online presence best communicates your message and resonates with your target audience.

You can even request that ChatGPT use empathy and offer solutions to patients, which can affect the quality of the response. See ChatGPT’s response below when given this advice:

Prompt: Briefly respond to a patient’s unhappy 1-star review on Yelp. Be empathetic and offer solutions.

ChatGPT: We are genuinely sorry to hear about your disappointing experience at our practice. We understand how important it is for our patients to receive exceptional care, and we deeply regret any inconvenience or dissatisfaction you may have encountered.

We would appreciate the opportunity to address your concerns and find a resolution. Please contact us directly at [contact information] so that we can discuss the specifics of your visit and work towards a solution that meets your expectations.

Your feedback is invaluable to us as we continuously strive to improve our services. We take your concerns seriously and are committed to ensuring your satisfaction as our patient.

Thank you for bringing this matter to our attention, and we hope to have the opportunity to make it right.

PERSONAL AND BUSINESS DEVELOPMENT

ChatGPT can be an excellent source for providing patients with information while highlighting your business.

By anticipating what questions a patient might have about the consultation and day of surgery, you can ask ChatGPT to provide a more complete response to a basic inquiry:

Prompt: Briefly respond to a new patient inquiry about scheduling a cataract consultation. Add some extra details about what to expect the day of surgery and make the practice stand out.

ChatGPT: Thank you for your interest in scheduling a cataract consultation with us. We are excited to assist you in addressing your eye health needs.

During the consultation, our skilled professionals will conduct a comprehensive examination to assess the presence and severity of your cataracts. They will explain the available treatment options, answer any questions you may have and provide personalized recommendations based on your specific needs.

On the day of surgery, you can expect a comfortable and efficient experience. Our state-of-the-art facility is equipped with advanced technology to ensure the highest level of safety and precision. Our experienced surgical team will guide you through the process.

What sets us apart is our commitment to exceptional patient care. We prioritize your well-being and strive to create a warm and welcoming environment.

To schedule your cataract consultation, please provide us with your contact information and preferred dates/times. We look forward to meeting you.

TIPS AND TRICKS

You can ask ChatGPT to be a “curator” and compile relevant resources. You can even ask it to build patient handouts for education on diagnoses.

Requesting as specific recommendations as possible and adding other avenues for patients to further read about their condition creates a more cohesive and comprehensive response:

Prompt: Create a succinct blepharitis regimen with instructions for patients. Make sure to give specific recommendations and include links for more information.

ChatGPT: Blepharitis Regimen and Instructions for Patients:

  1. Warm Compresses:
    • Apply a warm, damp washcloth or a warm compress specifically designed for eyes to closed eyelids.
    • Hold it in place for 5-10 minutes, reheating if necessary.
    • Perform warm compresses 2-4 times a day to help loosen debris and soothe inflammation.
  2. Lid Margin Hygiene:
    • Use a gentle eyelid cleanser recommended by your health-care provider.
    • Dilute the cleanser as instructed and apply it to a clean cotton swab or lint-free pad.
    • Gently rub along the base of the eyelashes and eyelid margins for about 15-30 seconds.
    • Rinse with water or a sterile saline solution and pat dry with a clean towel.
    • Perform lid margin hygiene once or twice daily to remove debris and oils.
  3. Eye Hygiene:
    • Avoid touching or rubbing your eyes with dirty hands.
    • Avoid wearing eye makeup, especially mascara, during flare-ups.
    • If using contact lenses, follow proper hygiene and consider temporarily switching to glasses during treatment.
  4. Follow-up and Maintenance:
    • Keep regular follow-up appointments with your health-care provider.
    • Report any persistent or worsening symptoms promptly.

For more detailed information and guidance, please refer to the following resources:

CONCLUSION

ChatGPT, when used with key words and specific advice, can be a superb tool in the social media sector, for business development and for patient deliverables. Providers can use ChatGPT to create templates for any necessity and elevate their business practices. ChatGPT generates responses with empathy and detail while preserving information and high standards of an ophthalmic practice. OM

REFERENCE

  1. Ayers JW, Poliak A, Dredze M, et al. Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum. JAMA Intern Med. 2023 Apr 28:e231838.
Dagny Zhu, MD, is a cornea, cataract and refractive surgeon currently practicing as medical director and partner at NVISION Eye Centers in Rowland Heights, Calif. She is active on social media with more than 50,000 followers on Instagram. Follow her @DZEyeMD on Instagram as well as on Twitter, Facebook, TikTok and LinkedIn.

Dagny Zhu, MD, is a cornea, cataract and refractive surgeon currently practicing as medical director and partner at NVISION Eye Centers in Rowland Heights, Calif. She is active on social media with more than 50,000 followers on Instagram. Follow her @DZEyeMD on Instagram as well as on Twitter, Facebook, TikTok and LinkedIn.

Jasmine Mahajan, MD, is an incoming resident physician at SUNY Downstate. She enjoys using social media to connect with colleagues and learn more about all things ophthalmology.

Jasmine Mahajan, MD, is an incoming resident physician at SUNY Downstate. She enjoys using social media to connect with colleagues and learn more about all things ophthalmology.

Aretha Zhu is an MS3 at Rutgers New Jersey Medical School. She has used social media to connect with peers and mentors alike and has an interest in AI applications in ophthalmology.

Aretha Zhu is an MS3 at Rutgers New Jersey Medical School. She has used social media to connect with peers and mentors alike and has an interest in AI applications in ophthalmology.

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