Managing the Future of Retina Care
A leading clinical researcher outlines the challenges ahead — and offers surprising insights on how to prepare for change.
By Pravin U. Dugel, MD
I recently completed an activity-based costing study that shows the profit margin in retinal care dipped 14% in 2007, a year that was supposed to provide our peak earning potential for injections and diagnostic codes. This study, which has been accepted for publication, was validated by two unpublished studies in diverse practices.
How, you may ask, can we expect to make progress during the next 5 years in the current environment? Our waiting rooms will be crowded by increasing numbers of aging patients waiting for injections. If no breakthrough technologies definitively end the burden of monthly treatment and our fees shrink, we will have a very difficult situation.
Here are some strategies that may help lessen the blow.
Business of retina
From an economic standpoint, we can expect to face major cuts in reimbursements across the board for our office visits, diagnostic tests, and treatments — all of the areas of where utilization has been highest — during the next year.
Many other successful businesses may appreciate more in value, percentage wise, than most retinal practices.
On a positive note, we'll see our surgical facility codes increase because of successful lobbying by the Outpatient Ophthalmic Surgery Society and others and because of a willingness by the Centers for Medicare and Medicaid Services (CMS) to pay more for our services in ambulatory surgery centers (ASCs). Because of high efficiency and low facilities fees associated with ASCs, compared to hospitals, ASCs have been positioned as part of the solution to the current healthcare crisis.
Nonetheless, from a scientific perspective, we'll need to continue our quest for a sustainable treatment of AMD, diabetic retinopathy, branch retinal vein occlusion and other chronic diseases in the office setting. And we need to develop ways of doing this effectively, before our practices and the healthcare system are overwhelmed.
Investing in and using an ambulatory surgery center (ASC) will be one strategic safeguard for your retinal practice in the future.
Even though we'd like to extend the duration of current treatment, evidence from the HORIZON trial and other studies has shown that the best approach is still to administer a monthly injection. Unfortunately, if we continue to give monthly injections ad infinitum, we'll escalate an already significant burden for the patient, our practices and the federal government. As the incidence of AMD and other chronic diseases increases with the aging of the patient population, we won't be able to continue with this approach.
Not only will we physically be unable to manage the increased patient flow, but the federal government and other payers will run out of money to fund treatment.
Effective combination therapy?
We'll need to find an effective combination therapy — one, hopefully, that supplements our currently successful treatments. We know ranibizumab (Lucentis) arrests but doesn't eliminate the choroidal neovascular membrane. Epimacular brachytherapy (NeoVista), combined with ranibizumab, has shown promise in a 24-month Phase II trial, but the efficacy of this treatment will need to be validated through randomized, controlled trials.
Other potential therapies under development include VEGF trap, mTOR inhibitors, tyrosine kinase receptor inhibitors, PDGF inhibitors, and so on.
When and if any of these therapies find a place in our practices is unclear. For now, we must concentrate on the tasks at hand while studying new developments and evaluating the effectiveness of our existing treatments and practice routines.
Remaining viable
So what can we do to remain viable while taking the best care of our patients? In our practice, we've pursued peripheral business opportunities. Here are three key options:
■ Buy into an ASC. This is a great time for a retinal physician to consider entry into ASCs. Not only will your reimbursements increase in this setting, you'll find a friendly, efficient environment. As a shareholder of an ASC, you'll earn dividends you can't earn by owning a practice.
■ Enter clinical research. What better place is there to be than at the forefront of new therapies? Besides putting your practice on the cutting edge, benefitting your patients significantly, clinical research provides substantial growth opportunities. It can be profitable if properly managed, offering appreciable assets.
■ Invest in real estate. We own most of our central buildings. If you buy strategically, after assessing local market conditions, you can add long-term growth potential to your practice holdings.
Managing future patient demand
Why are all of these business strategies relevant and timely? Because in retina, none of us can anticipate when a great change in treatment paradigm will occur. A safe strategy is to maintain a financial foothold so you can respond to change, adapt and provide optimal care.
Here's a simple truth: When your business isn't healthy, you can be easily distracted by issues that take your eyes away from the most important mission — taking care of patients. If you manage your business well, you'll manage your patients even better, no matter how many more patients arrive on your doorstep and how adversely you're affected by shrinking reimbursements. The rest will take care of itself with the development of new techniques, treatments and technologies. OM
Will General Ophthalmologists Care for More Retina Patients?By Sean McKinney, Contributing EditorProjections indicate an 18% increase in the total U.S. population by 2030 — and a 78% increase in the elderly population.1 The challenge of caring for millions of additional patients likely will be compounded by improved diagnostic instruments, such as OCT, being used more frequently by general ophthalmologists and optometrists, which will result in uncovering more diseases and pathology. The trend is already under way, changing protocols for treatment and referral. Mini retina fellowship?"The aging of the baby boomers means retinal patients will appear in epidemic-like numbers in all of our practices," says Alan B. Aker, MD, a cataract surgeon in Boca Raton, Fla. "Intravitreal injections are effective for treating some retinal disorders. Because demand for this type of treatment will grow substantially, timely access to specialists will become difficult." Dr. Aker recommends general ophthalmologists consider doing a mini-fellowship in retina, which can help them provide care for retina patients and help sustain practices in the face of ongoing reductions in reimbursement. "You can treat many of these patients as long as you have appropriate training," he says. "Already, in our area, because treatments need to be provided on an ongoing basis, retina specialists are being challenged to handle the growing demand." Access to care is a growing burden for AMD patients, who often struggle with near blindness and transportation issues. In outlying rural areas, many can't travel to see retina specialists. Providing retinal careMany generalists have already begun providing retinal care, careful to refer when patients require more advanced treatment. "I believe injectable therapies are definitely within the realm of the general ophthalmologist," says J. Isaac Barthelow, MD, a private practitioner from Chico, Calif. Because of spectral domain OCT, he says he can diagnose wet AMD and postoperative CME in his standard exam lane, and it takes only 5 extra minutes. "My spectral domain unit, the Cirrus HD-OCT, has improved my understanding of the pathophysiology of many retinal conditions," he says. "In the past, I would have referred these patients." However, David Boyer, MD, of Retina Vitreous Associates Medical Group, based in the Los Angeles area, cautions that a careful balancing act must be maintained to ensure optimal patient outcomes. "We're seeing cases in which treatments for wet AMD are being done by general ophthalmologists," he acknowledges. "But you have to be very careful when reading an OCT scan and determining when to retreat." Isaac Barthelow, MD, of Chico, Calif., is among a growing number of general ophthalmologists taking on retinal care. Here, he's counseling a 73-year-old patient with a history of wet AMD OD (undergoing treatment with bevacizumab [Avastin]) and advanced dry AMD OS. Within limitsMichael Jacobs, MD, a general ophthalmologist from Athens, Ga., says he treats retinal conditions within limits, but is quick to refer complex cases. Practicing in an area of nearly 500,000 people, many in underserved areas, he feels a responsibility to provide a full range of care, including laser treatments for diabetic retinopathy. "Using OCT to follow CME or diabetic retinopathy, I look at changes in the retina over time, with respect to macular thickness," he says. "With OCT, I can compare the changes and it's also very helpful to provide patients with education that improves their situations." Reference1. 65+ in the United States: 2005. U.S. Department of Health and Human Services. National Institutes of Health, National Institute on Aging. U.S. Department of Commerce, Economics and Statistics Administration, U.S. Census Bureau. |
Retinal Physicians Tackle Questions About the FutureBy Sean McKinney, Contributing Editor1. How should staff prepare for the influx of patients? David Boyer, MD, of Retina Vitreous Associates Medical Group, based in the Los Angeles area, agrees that efficiency will be key. "We'll continue to make sure patients are sent through for treatment faster," says Dr. Boyer. "Unfortunately, we're becoming more like an injection clinic. But we're training our staff to work these patients into the early part of the schedule and to triage emergency cases for visits later in the day." 2. How will you redesign your office and practice to meet the needs of more patients? Dr. Slakter believes special rooms should be set aside for injections to reduce the impact of the high number of these procedures on the overall operation of the practice. "Retina practices should also have high-tech imaging suites with networks that allow the efficient transfer of records and data, facilitating the most effective evaluation of patients by staff and physicians," he says. 3. Where should you perform surgery? Dr. Boyer prefers operating on very ill patients in the hospital, where systemic complications can be better managed. He also uses the hospital when cases require silicone oil or numerous disposables, and for difficult cases, such as complicated retinal detachments. |
Pravin U. Dugel, MD, is managing partner, Retinal Consultants of Arizona, Phoenix, Ariz., and founding partner, Spectra Eye Institute, Sun City, Ariz. |