Build a Hurricane-Proof Ophthalmology Practice

Renew your love for your practice and increase your income by as much as $100,000 in one year. Double the amount of time you relax and unwind with Dr. Thurber's extraordinary seminar.

By George M. Thurber, M.D., M.S., The Center for Eye Care, Biloxi, Miss.

As ophthalmologists, we're trained at the highest level of clinical excellence. Then once we begin practicing, most of us realize we are grossly undereducated in the art of managing the business of ophthalmology. We think we'll learn how while on the job. That's what I thought, too — until I got what only can be called a rude awakening that changed my practice for the better — FOREVER!

As a result of my blunders. I forced myself to develop proven systems for practice success. I learned much of what I know from trial and error. But I also hired key people who would help me grow my practice — and grow it we did.

All was smooth sailing until Hurricane Katrina ravaged the Biloxi area in 2005. Many businesses were lost forever. I lost one of my offices as well as my home. But I never lost what I'd learned to run a successful practice. And to everyone's amazement, in the midst of a national disaster, my practice continued to thrive. Despite the hurricane, we saw a robust 15% increase in profitability in 2005 alone. And despite declining reimbursements, increasing competition and a decrease in population after the storm, my practice is more than double what is was 10 years ago.

I'm confident ANY ophthalmologist can apply the strategies I've developed to improve his practice. It's my mission in life to teach people like you the "secrets of my success." I'm excited to share the principles with you at the "Success Against All Odds" practice management seminar I'm having this fall in Biloxi in the newly rebuilt and majestically decorated Beau Rivage, located right on the Gulf with breathtaking views of nature. At right is a preview of what you'll learn at my seminar.