They
came with money. They came with stock. They came with promises of new patients
and great service. Yet, in the wake of physician practice management companies,
we were left with no assets. We were left with invoices for management fees. We
were left with overvalued stock. We were left with the same number of patients.
We were left with an element of service, but far short of what was promised and
what we needed.
Why?
There was a lack of strong management, a greedy need to grow the PPMCs, not our
practices, and the ultimate Wall Street perception that the PPMC effort was no
more than a "stock play." Shareholder dollars went toward the growth
of the companies, not new and improved services.
LET'S
NOT MAKE THE SAME MISTAKES WITH IPAs
Despite
all that, we still believed that a mechanism existed to help make our business
lives better. Many of us took it upon ourselves to consolidate. We invested some
money, hired an administrator and agreed on a monthly stipend to be paid for
services. But we learned that we, as a group, were only as good as our
administrators. Some of us found out the hard way that some physician peers were
benefiting from the fiscal upside of our monthly dues. Was that our intent?
Why
should we invest in an IPA or an organized physician group only to find that our
services are limited and that our peers are pocketing a healthy portion of the
proceeds? You already know the answer to that question. At a conference about
the pros and cons of joining an IPA, I heard a managed care executive
prophetically say to a group of doctors: "Never spend money unless you're
certain you are getting something in return, and if you're getting something,
make a clear evaluation of its worth."
We've
resigned ourselves to the fact that we can't run our practices like we did 10
years ago. We can't afford to. We don't have the time to search for business
solutions. And our administrators spend most of their time completing insurance
and credentialing forms. So, we must seek a partner who is "provider
friendly" and who's willing to provide services for reasonable fees.
A
few firms exist that consolidate necessary physician services and offer them to
providers at low cost. I'm happy to do the research. In the meantime, I'm going
to assess every IPA and physician group I belong to and evaluate the need to
continue with them. I can only encourage you to do the same.