Articles
Adopting New Technology How to Decide
Follow this practice through a useful process for determining whether to buy, lease, or pass up a new laser.
Before You Spend Even $1 on Marketing . . .
Marketing blunders can cripple a practice. This step-by-step plan can mean the difference between a productive campaign and one that simply wastes money.
In Search of the Perfect Microkeratome
With more options than ever, picking your next microkeratome can be a challenge. Here's some helpful advice.
John, The Teacher
Lessons come up when you least expect them.
LASIK Line
Convert calls into appointments with this advice for creating an effective call intake system and mastering the art of telephone sales.
Licensee Sues VISX
Surgeon Seeks Refund for Pre-Paid Laser Cards.
MemoryLens Is Returning
FDA Gives OK.
NIH Raises Sjogren's Awareness
Ophthalmologists Can Play A Key Role.
Post-Op Strategies (Part 1)
Contact lenses are a powerful tool for helping patients after refractive surgery
Raising the Bar on Keratectomy
One of the newest and most advanced microkeratomes helps to make LASIK simpler, faster and safer.
Refractive Co-Management
Legal experts explain why and how to make your decisions cautiously. How Will You Proceed?
Refractive Surgery Wound Healing Update
A review of the latest findings that could help us improve outcomes and manage expectations.
Senate Gets Glaucoma Bill
High-Risk Individuals Would Be Screened
Standardized Electronic Claims Are Good News for Providers
The HIPAA initiative may save your practice time and money.
Tired Bull or Awakening Bear: Where Are Stocks Headed?
The era of growth at any price has ended; and earnings are back in style again.
To Treat Irritated Eyes Post-LASIK, Divide Before You Conquer
Successful treatment requires a clear understanding of probable causes, primarily dry eye and meibomitis, and their symptoms. Here's help from an expert.
Viewpoint
It's a Matter of Integrity
Webcasts Spur Interest in New Procedures
'It's Really a Modern-Day Return to the Era of the Surgical Amphitheatre.'
Where Does Your Refractive Practice Stand
A simple test makes it easy to see which elements of your refractive surgery practice are on a par with the most successful practices -- and which aren't.