Doctors that offer aesthetic surgery need to offer exceptional customer service. Michael Migliori, M.D. offers these three tips for keeping your patients happy and growing your practice through patient referrals.

• Spend extra time.
Communication is critical with aesthetic patients. They expect to pay a lot and want a level of service commensurate with that fee. Don’t herd them through your practice with only cursory explanations.
• Prevent unrealistic expectations.
Poor communication and bad marketing can lead to unrealistic patient expectations. During the initial consultation, listen to what the patient wants. Then, explain what you can and can't do. Point out other features that need attention and identify what additional procedures are necessary to achieve the patient’s goals. Also, when obtaining informed consent, explain all risks, including the possibility that you won’t be able to completely fulfill all of their objectives.
• Don’t try to talk patients into services that they don’t want.
Stick to meeting your patients’ goals.