Warren McDonald, Ph.D., explains the two fee structures that can clarify your charges to patients and make life easier for your staff, too. They are:

• Global fees.
A package that rolls fitting, exam and follow-up into one. It’s excellent for quoting ballpark prices, especially to patients on the phone.
• The professional model.
This approach separates prices, with exam and fitting being the highest parts of the fee. Lens prices are minimized to keep patients in the practice. The emphasis is on professional fees, not lens pricing, in which it’s difficult to compete.