If you’ve just started dispensing contact lenses from your practice, you need to let patients know what’s available.

Sharon Marionneaux, Director of Contact Lens Services for the Medical Center in Baton Rouge, La., suggests creating a brochure that tells patients about the different types of contact lenses (disposables, soft torics, rigid gas permeable (RGP) torics, bifocals, etc.). A patient in your waiting room might pick up the brochure and realize that you offer tinted lenses, and lenses that correct astigmatism. She might also pass this information along to a friend. Baby boomers may be surprised to find options other than reading glasses.