According to Robert Cykiert, M.D., founder and administrator of the DoctorNet Service on the Internet, some Web builders overcharge physicians for creating, maintaining and upgrading their Web sites. These companies are no dummies, recognizing that doctors sometimes are when it comes to computers and the Internet. They also know physicians have little time available to evaluate and compare different companies and options. That’s why it’s important to make time to shop for competitive prices. It’ll be worth the extra effort in the long run.