Should you choose to make the $25,000 to $45,000 investment in audiology equipment, here are some effective ways to market this new service.

• Develop simple internal signage for the reception area and examination rooms.
• Send a press release and press quit to all local media letting them know about this new service. Invite reporters to get their hearing checked!
• Send mailings to specific demographic groups in your database (such as patients over 65)
• Add a tag line about your audiology services to your existing television/radio spots or a call-out in your print ads.
• Inform managed care plans that you�re now offering this service to your patients. The more services you offer, the more attractive you become.
• Create and distribute educational brochures on audiology.
• Make sure your staff is informed about audiology and can answer basic questions on the subject.