A contact lens department doesn�t have to be expensive to be profitable, but it must offer services. Here are some examples:

• Printed materials that educate new wearers about care and hygiene, and about their options.
• Discussions of pricing and policies.
• Information about office policy regarding exams for contact lens prescriptions to be filled elsewhere, and about contact lenses vs. spectacle lenses.
• Annual sales promotions (designed to help grow your business and offer customers additional benefits).

Remember: Keeping your patients� needs at the forefront of your practice will help keep them � and your practice � happy.