Marketing is more than flashy and glamorous TV and radio, says Don Grady of Grady and Company in Baton Rouge, La. It also means: * Good manners toward patients and vendors as well as exhibiting at health fairs to keep yor name in the public eye. * Keeping your waiting room clean and in good repair. Instead of outdated magazines, offer your patients educational hand-outs about contact lenses. Or try true/false quizzes that can be fun to take.