John Belardo, M.D., of Elk City, Okla., increases his refractive and oculoplastic surgical volume by turning other practitioners into loyal and active referral partners. He does that with education, open and honest communication, and a recognition of the unique capabilities of other ophthalmologists, optometrists, and healthcare professionals.

Some of the approaches Dr. Belardo uses: helping optometrists to develop their skills; sending out a practical newsletter to referral partners; and offering an 8-week externship at his practice.